TheFork, Australia’s #1 restaurant booking app, and SevenRooms, a guest experience and retention platform, have joined forces to provide hospitality operators with the most competitive and complete combination of services available to the market today.

This deal sets a new standard for collaboration between best-in-breed restaurant technology and online reservation platforms,helping operators build stronger customer relationships and more profitable businesses for the long-term.

Aimed at helping restaurants increase online reservations while seamlessly managing their front of house and guest experiences, this landmark partnership will see the companies launch a two-way integration.

TheFork’s partner restaurants will gain access to SevenRooms’ data-driven venue management and marketing automation platform, offering expanded functionality on top of TheFork’s comprehensive online reservation and yield management technologies for restaurants.

While SevenRooms customers will be able to tap into TheFork’s extensive consumer reservation network of millions of diners, helping them to fill their seats and acquire new customers.

“As Australia’s #1 diner discovery and acquisition channel, we’re proud to sign this partnership with SevenRooms,” says Gary Burrows, managing director of TheFork Australia.

“We believe this collaboration will bring a unique value proposition to Australian restaurants by broadening our software offering. It allows us to cater to the needs of all hospitality venues, from the most basic needs of a small restaurant to the complex requirements of chef-hatted restaurants, large pub and hotel groups, and enterprise clients including Seagrass Boutique Hospitality Group and Australian Venue Company (AVC).

“We’ve developed this partnership to have a real impact on technology and innovation, and we’ll be focused on evolving our products to suit industry needs. As a provider of data and insight into consumer behaviour, we now have the added benefit of a combined global network and continuous restaurant partner feedback, something that wasn’t possible with our previous partner in Australia.”

Joel Montaniel, CEO & founder of SevenRooms adds: “SevenRooms has always strived to become the most open and connected front-of-house technology available for hospitality operators.

“Our partnership with TheFork, the largest global diners network in the world, will help us continue to do just that. Through this partnership we are helping restaurant operators meet consumers wherever they are, delivering on our promise to always put restaurants at the forefront by helping them connect directly with diners through the booking channels they care about most.

“As SevenRooms’ international growth has increased exponentially, this deal is incredibly attractive to our restaurant customers looking to fill more seats through access to booking channels with large networks like TheFork and TripAdvisor. We look forward to our continued partnership as we continue to scale our business throughout key international markets.”

This deal follows a year of extensive industry support by both TheFork and SevenRooms. Both companies have focused on providing solutions that support the digitalization of restaurants, help them navigate closures and address the needs and demands of a changed consumer.

By combining the power of two world-class technologies, TheFork and SevenRooms will equip restaurants with the tools they need to face new challenges, recover faster and grow their businesses in a new era for hospitality.