How to build a brand identity

12 July, 2019 by Hospitality Magazine

 

Building a brand is about providing a unique and memorable experience from the food, drinks, service, lighting and music to the paper selected for the menus and the language used to describe a venue, says Simon Blacher. Here, we collate some brand building tips from the co-founder of Melbourne’s Commune Group.

This video has been adapted from the column ‘How to build a brand identity’ originally published in Hospitality’s May issue

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