The Distilled Spirits Council of the U.S., the national trade association representing leading producers and marketers of distilled spirits in the United States, has confirmed it will participate in the 2018 Drinks Industry Show from 18-19 June at Dockside, Darling Harbour.
The Council will showcase iconic American whiskeys including Jim Beam Bourbon, Jack Daniel’s Tennessee Whiskey, Wild Turkey Bourbon and Bulleit Bourbon, to name a few.
They will also be exhibiting a number of distilleries from the US that are looking to break into the Australian market.
“It is a fantastic opportunity for Australians to taste new, boutique American product, offering a unique opportunity for buyers to be the first to taste many in Australia,” says event director David Paterson.
The 2018 Drinks Industry Show will have a dedicated American Pavilion on the show floor, with several distillers having a stand including Corsair Artisan Distillery, House Spirits Distillery and Red Eye Louie’s Vodquila.
The Distilled Spirits Council of the US will also host a masterclass showcasing American spirits on day two of the exhibition.
“The American whiskey sector is dynamic and includes internationally recognised brands and new distillers,” says Robert Maron, director of international affairs, Distilled Spirits Council of the U.S.
“Last year, US spirits exports to Australia were valued at $127 million, up 12 per cent as compared with 2016, and in 2017 American whiskey accounted for approximately 80 per cent of the total in terms of value. So, clearly there is an interest in American spirits and the American whiskey, making Australia an ideal market for our new distillers to explore.”
Image credit: The Spruce