The rapidly expanding hospitality company, Urban Purveyor Group (UPG), has announced the launch of Caf Ananas, replacing Caf Nice at 2 Phillip Street, Sydney.

Caf Nice formed was originally launched by the Fratelli Fresh team, which earlier this month was acquired by UPG. The transition to Caf Ananas has already begun, with customers being served the new menu, inspired by the original Ananas Bar & Brasserie in The Rocks (which is relocating to Darling Harbour in September). The name change and new signage will be complete in early May, and interior design enhancements finished later in the month.

Caf Ananas will offer a prix-fixe menu of three courses for $45, as well as pre-theatre dining options. It will also see the return of Ananas’ Sunday Champagne brunch. It will retain Ananas’ wine offering, as well as an extensive cocktail list.

Caf Ananas will serve lunch and dinner, seven days a week.

UPG is in a period of considerable growth, which involves increased activity interstate. In February it was announced that a new concept called The Alfred will launch in June, taking over the site previously occupied by the Van Haandel Group’s Stokehouse City.

It’s also launching a spin-off of its popular Japanese eatery, Sake, called Sake Jr.

“Sak Jr., Urban Purveyor Group’s first fast fine-casual concept, will be a small format concept that we believe can be rolled out in large numbers in premier locations across Australia,” Urban Purveyor Group chief executive officer Thomas Pash said. “The first Sak Jr. will open in Sydney’s CBD by mid-2016, but there could be as many as 20 to 30 more over the next three to five years.”


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