The Urban Purveyor Group (UPG) will launch its latest foodservice offering, The Alfred, in June, taking over the site previously occupied by the Van Haandel Group’s Stokehouse City.
A two-storey, multi-venue precinct, The Alfred will comprise a New York-style steakhouse called The Cut (UPG also operates The Cut in Sydney) as well as a burger and BBQ-focused casual dining concept with both inside and alfresco dining options, a speakeasy-style bar, multiple private dining rooms and cellars and a gourmet butcher takeaway shop.
Urban Purveyor Group CEO Thomas Pash said “There will be multiple bar and dining spaces under one soaring, heritage-soaked roof. While The Cut will be the cornerstone of this precinct, we’ll layer our award-winning brand with innovative casual dining and boozy options and numerous stylish spaces to hang out with friends, entertain business clients, or host functions and events.”
The Cut will serve its signature four hour, slow roast F1 wagyu standing rib as well as other dry-aged steaks, while The Alfred’s other venues will be slightly more relaxed.
“The menus for the casual dining room, bar, and takeaway shop will serve craft burgers, salads, spicy buffalo chicken wings and spice-rubbed, smoked American BBQ and other meats from our smoke pit. This will be complemented by house-made pickles, roasted vegetables and raw salads that incorporate outstanding Victorian produce,” Pash said.
Earlier this month the Van Haandel Group’s CEO Frank van Haandel announced the company’s decision to sell the Stokehouse City site, saying it was a hard but essential decision to make in order to facilitate the successful relaunch of Stokehouse St Kilda, which was destroyed by fire in early 2014.
