The post-pandemic era has made the hospitality industry more dynamic than ever. Operators now adapt to challenges with agility, adopting new technology and business models almost overnight.

As restrictions continue to relax and venues begin to welcome back more and more guests they will discover additional areas ripe for improvement. The pause has presented an opportunity for businesses to hit the reset button. It’s also laid bare social and environmental issues. Now is the time to pay attention to every detail.

day seven (d7) founder and designer Molly Kent has always looked at ways to improve the social and environmental impacts of her actions. She also has more than 10 years’ experience across front-of-house (FOH) and back-of-house (BOH). d7 uniforms are the culmination of both her ethos and her experience.

Looking to assist businesses in their post-COVID transformations, day seven’s apparel will level-up customer experience from the moment of first contact with the FOH team. Beyond aesthetics, the sophisticated, comfortable attire will boost staff confidence, helping them make a lasting impression.

The sustainable, Australian-made luxury fabrics stand apart from outdated black slacks, sticky white shirts and chunky aprons made from synthetic fabric. d7’s use of natural fibre fabrics last a lifetime, even through long hard shifts, thanks to thread reinforcements for durability and free repairs.

One of Kent’s personal favourites, the Yukio shirt, exemplifies d7’s approach. The versatile shirt transitions from cool mornings to sun-soaked afternoons with ease, eliminating the need to fiddle with sleeves and buttons. Taking cues from the comfort of a jumper, the shirt features a contemporary look with hidden elements designed to make service work a cinch. Think a concealed snap front for quick donning and doffing and an inside front hem of water absorbing terry fabric panel for quick clean ups.

Pair the Yukio shirt with the Easy Pant. Built for maximum comfort and easy movement, the Easy Pant comes with a re-constructed apron-drape, which allows for subtle wiping and shining, as well as perfectly sized pocket fitted for phones and ordering pads.

Made locally in Melbourne, the clever designs are based not just on Kent’s all-round FOH and BOH experiences, but also on peers’ opinions and objections to classic hospitality uniforms.

Experience d7’s designs in action by taking advantage of the brand’s ‘12 weeks of wear’ guarantee. The trial period allows businesses to wear and try out a made to order uniform before deciding on a larger order for their entire FOH cohort.

Within the 12-week trial period, customers can request tailored adjustments (for example length, extra pockets) or if they are the odd one; refund or store credit.

Payment plans are available for businesses seeking ways to enhance their business and stand out from the crowd during the COVID-19 recovery.

See the possibilities on the d7 website.