Did you know Australia is the third fastest growing vegan market in the world?1 Or that 1 in 4 Australians are reducing or excluding animal products from their diet?2

The food choices of many Australians are changing, as trends indicate an increasing number of people are adopting plant-based diets. In the past few decades, the Australian food scene has witnessed the rise of various food and beverage trends, such as gluten-free, dairy-free and veganism. For those in hospitality, there’s a need to keep a watch on food fads, but even more important is the need to monitor and anticipate shifts in food consumption, such as the growing popularity of plant-based diets.

The most significant among these plant-based customers is the flexitarian who is simply looking for ways to reduce their consumption of meat. Customers seeking plant-based meals, be they flexitarian, vegetarian or vegan have a variety of reasons for making their choices which may range from their perceived health benefits, ethical and environmental impact or for religion reasons.

As this trend becomes more mainstream, it’s time to start focusing on your menu to capitalise on this growing movement. If you haven’t considered incorporating plant-based menu options yet, now is the time to start.

It makes sense: plant-based is a very inclusive offering. Done right, it doesn’t restrict any consumers – from dedicated meat-eaters, to flexitarians, to vegetarians, to vegan. Introducing a plant-based offering doesn’t have to be difficult or compromise on taste at all. The key is to include flavour solutions or protein replacements that don’t sacrifice taste or texture whilst still delivering big bold flavours. To learn more click here.

Get inspired and find out how you can transform your menu

The team at Harvest Gourmet® aim to make adding plant-based to the menu simple without any compromise on taste. That’s why Nestlé has developed plant-based meat alternatives to help you cook tasty meals for all your diners that are meat-free.

Our Harvest Gourmet® protein replacements perfectly capture the juiciness and sizzle of a meat patty.

Our Chef range delivers you those big bold flavours that consumers are typically used to getting from meat driven dishes.

Plant-based is going nowhere and it’s time to start growing with this trend.

To explore our full range, request samples and access resources & recipes,  click here

[1] Project Botanica – Play Market Research 2019

2 Vegconomist Market & Trends 2018