Edgell has expanded its market-leading range of hot chips with the addition of two more products: Edgell Sweet Potato Chips and Edgell Crispy Flats Chips. Both have been developed to deliver superior taste and presentation and provide a point of differentiation that beats competitor products hands-down.

Edgell 10mm Sweet Potato Chips are made with Australian grown sweet potatoes and are ideal as a versatile side, premium snack or second menu chip offering. And with their exceptional hold time, your customers need never have a soggy sweet potato chip again!

With a distinctive flavour profile, developed by pairing Edgell’s world-class batter with seasoning to complement the terrific taste of tender traditional sweet potato, Edgell Sweet Potato Chips are sure to keep customers coming back.

“It was always our goal to use Australian sweet potato rather than imported product because we saw that as an important point of difference,” says David White, Executive Chef at Simplot Australia which owns the Edgell brand.

“Having delivered that, along with superior coating and fantastic flavour, makes this chip a real winner. The 10mm Ultrafast cut delivers excellent yield along with the flavour intensity of a thicker chip. You also get a quick cook time, good temperature retention and the right amount of sweet potato to ensure well-rounded flavour.”

The batter has been specifically developed for sweet potato and  is designed to keep the chips hot and crunchy.

Edgell Crispy Flats, the latest addition to the Edgell Supa Crunch range, come in a unique 5mm x 22mm flat cut which delivers generous plate coverage, outstanding yield and delicious crunch. Whether you stack, dip or load them, their versatile shape makes them an appealing addition to any menu – as an appetiser, side serve or second fry.

“Offering a cut that your competitors can’t match creates a point of difference and the novelty factor is great for business – customers love to see something new and fresh on the menu,” David points out.

Edgell Crispy Flats are ultra-thin, which makes for exceptional presentation and a unique eating appearance, and they taste great too. “They’ll really shine on the pub and club menu but they’ll work in a myriad of other applications too. You can serve them as a dipping chip in a large bowl to share, as a crispy side or use them to load up or stack meals such as in a burger build or as part of a club sandwich.”

For more information on the Edgell chips range visit www.simplotfoodservice.com.au/categories/potato