On-demand delivery service for high quality restaurant meals, Deliveroo has today launched in Sydney and Melbourne.
Founded in 2013 by William Shu and Greg Orlowski, the UK start-up partners with premium restaurants that don’t traditionally offer delivery.
The service is powered by Deliveroo’s proprietary technology and logistics platform which typically sees orders delivered within a 30 minute timeframe.
To date, the start-up has raised A$280m (US$200M) from investors including Accel, DST Global, Greenoaks Capital, Hoxton Ventures, Index Ventures, JamJar Investments and Hummingbird Ventures.
Since the start of 2015, Deliveroo has expanded to 50 cities across 12 countries with over 5,000 restaurant partners delivering through the platform worldwide. As part of the Australian launch, two offices have been set up in Sydney and Melbourne comprising over 40 staff.
Levi Aron, Deliveroo’s Australian country manager said that the company wants to change the way Australians think about home/ office delivered food.
“Over the last five years Australia has really become the foodie nation, developing a fascination with food and embracing everything from fine dining, festivals to food trucks,” says Aron.
“The response to date by restaurants has been fantastic, with Deliveroo’s technology driven approach to premium food delivery resonating with restaurant owners looking to grow their business by offering a new category of high quality and reliable delivery service that enhances their brand and the experience they can bring to customers.”
A number of high profile Melbourne and Sydney restaurants have already signed up to Deliveroo including 38 Chairs, Uncle, Huxtaburger, Sugarcane, Spice Room and The Roosevelt.
In Melbourne, Deliveroo currently services St. Kilda, Prahran, South Yarra, Toorak, Richmond, while in Sydney, the company is currently focused on the Sydney CBD, Haymarket, Potts Point, Kings Cross, Woolloomooloo, Darlinghurst, Elizabeth Bay, Rushcutters Bay and Surry Hills.
Further expansion is planned over the coming weeks across both cities.
In addition to Melbourne and Sydney, Deliveroo today also launches in Hong Kong, Singapore and Dubai.
“We’ve experienced extraordinary demand for our service as consumers want high-quality food delivered quickly and restaurants seek a new significant source of revenue,” says co-founder and CEO of Deliveroo, William Shu. “It’s been phenomenal to see the business quickly expand from London to European capitals and some of the most exciting cities in Asia Pacific and the Middle East.”