New Instagram competition to promote alfresco dining this summer
Restaurant & Catering Australia (R&CA) has launched its Savour Summer Instagram competition, asking consumers to photograph and share their outdoor dining experiences this summer.
The diner who best encapsulates the theme of summertime dining will go in the draw to win two return tickets to Seoul, Korea.
Last year’s competition saw over 600 Instagram entries from across Australia, with Adelaide-based food writer Duy Dash winning a trip to Japan to dine at Luke Mangan’s restaurant Salt, Tokyo.
The #SavourSummer competition is supported by the Savour App which allows customers to search and find a restaurant based on pictures of menu items.
R&CA CEO Mr Hart said “Australians love to share their food experiences online. Food envy is a great motivator; it encourages diners to get out more and try new places. This in turn is good news for operators seeking to make the most of the summer trade.
Hart used the competition’s launch to encourage local councils to ease outdoor dining restrictions imposed on foodservice operators.
“Summer is a great way of capturing people seeking to enjoy time off and leisure activities in the sun. Outdoor dining is no exception. But we need to make it easier for operators to offer alfresco options.”
If local councils made it easier and more cost effective for operators to offer alfresco dining, our caf culture would grow tenfold, Hart said.
“Alfresco dining should be a no-brainer for most operators, but sadly red tape and restrictive fees often reduces the appetite for outdoor dining. Our climate is envied the world over. We want our alfresco dining scene to be the talk of the town too.”
The #SavourSummer competition closes on 28 February, 2017 and is accepting any photograph taken at an Australian restaurant or caf this summer. Photos must be tagged #SavourSummer or #SavourSunshine, have the establishment location tagged, and be registered on the campaign website savoursummer.com.au for the chance to win.