After news broke on Tuesday DoorDash was set to enter the Australian market, the US-based delivery lifted its veil of silence shortly after.
DoorDash announced its entry to the market on Wednesday morning and confirmed it had selected Melbourne as its launch location.
General manager of DoorDash Thomas Stephens said the company “dove deep into the Australian market” where they found venues wanted more from delivery operators and realised locals don’t have access to the food they want on demand.
“We’re excited to grow the market here,” says Stephens. “We’ve built a service for Australian eating habits with a simple focus: provide more access to Melburnians’ favourite foods.”
The service is now available across Melbourne, including the city’s outer suburbs, which were a primary focus.
“DoorDash will be expanding to outer suburbs over the coming weeks including north of the city (areas like Craigieburn, Campbellfield, Bundoora, Lilydale, Ringwood, Dandenong and Glen Waverley) and across Melbourne’s west (areas like Werribee and Caroline Springs) and south-east outer suburbs (Frankston, Mount Eliza, Pakenham and Moorabbin,” Stephens told Hospitality.
The platform will offer group ordering and a pick-up service for customers who don’t want their food delivered. DoorDash have also said they will be offering a differentiated level of partnership to restaurants.
Promising an “unrivalled suite of services and products to increase sales”, Stephens says DoorDash will provide restaurants with products and services including a custom or integrated POS system, data-driven insights and CRM systems.
The service will also launch their white label fulfillment platform DoorDash Drive in Melbourne, which will enable restaurants to access drivers on-demand.
DoorDash has launched with restaurants including Nando’s and Betty’s Burgers and will look to expand across Australia through the remainder of 2019 and into 2020.