South Korean soft serve caf brand, Milkcow, is launching a pop-up in Melbourne, running from 1 April to 31 May.

The brand has over 59 sites across regions including Korea, Singapore, the Philippines, Malaysia, Japan and China, serving organic milk soft serve ice cream alongside a range of toppings and sauces.

In partnership with Naked Truth Chocolates and Sensory Lab, the Melbourne pop-up will be located at The Strand, Driver Lane.

Three signature soft serve flavours will be on offer: Milky Way, Milky Honey and Milky Cube, which comes with the brand’s popular honeycomb wedge.

Toppings will include the signature tropical blue syrup, fairy floss, pistachio powder and Oreo cookie crumbs.

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