Merlo Coffee to open flagship Melbourne Torrefazione

15 January, 2016 by
Aoife Boothroyd

Queensland-based Italian coffee roasters, Merlo Coffee will be opening its first stand-alone Torrefazione (roasting house) in Melbourne.

Now Australia’s largest independently owned and operated coffee roaster, Merlo’s Torrefazione will open at Melbourne’s Queen Victoria Market on February 10 where it will roast and sell fresh beans seven days.

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Merlo founder, Dean Merlo says that the company had been wanting to roast in Melbourne for a number of years now and had been patiently waiting for the right location.

“The Queen Victoria Markets just on the edge of the CBD is perfect. The wait was certainly worth it,” says Merlo.

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“This is a major line-in-the-sand for Merlo. While we have a family of wonderful wholesalers in Melbourne (coffee outlets that proudly use Merlo beans), to this point we haven’t roasted in the southern capital. After years of planning, our long-term vision is now a reality; not only will the famous blue Merlo coffee cups now be seen around Melbourne, but we will be roasting beans all day, every day, ensuring our commitment to freshness and authenticity is delivered in Melbourne.”

The Melbourne opening follows openings in Victoria Point and Indooroopilly last year, and a full refurbishment of the popular Springfield Merlo Torrefazione, part of the company’s growth strategy spearheaded by Merlo CEO, James Wilkinson.

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