I&J Fish IN Chips

06 February, 2020 by
Hospitality Magazine

If you are looking for something new for your menu, I&J’s latest foodservice market innovation is the perfect item to add… it’s a simple twist on fish goujon, chips, wrapped in a crispy batter.

Take a natural hand-cut ASC-certified fish fillet, place it between a layer of two Edgell potato chips on the top and another two on the bottom, then hand dip it in an amazing batter… and you get I&J Fish IN Chips

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Hand-assembled and portion controlled, it is suitable for a range of menu applications. You can serve it as a grab-and-go takeaway snack, as part of a meal deal with sauce and a lemon wedge or within a bun for a chip buttie.

Because it’s easy to serve and hold, it’s ideal for finger food and catering, a single-serve item, as part of a buffet presentation, kids menus, a bar snack, meal entrée or component within a modern share platter or seafood basket.

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I&J Fish IN Chips come in 1kg bags of 20 x 50g IQF portions with five bags in a carton. Deep-fry or oven bake from frozen and it’s ready in minutes. With a hold time of 20-30 minutes, they are perfect for busy trading hours.

“Fish IN Chips brings together the two great Aussie favourites of fish and chips in a contemporary presentation style,” says David White, executive chef at Simplot Australia (owner, I&J)

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“Simplot has built a strong reputation for both I&J fish and Edgell fries products, so what could be more natural than to combine the two and create something that captures the attention of today’s consumer?”

White attributes Fish IN Chips’ win of Best New Foodservice Product to its innovative, contemporary presentation, quality and versatility of application.

“You can serve it in so many ways – three in a tray with a dipping sauce for takeaway or five or six for share platters,” he says. “If you take it out of the fryer and toss through your own spice mix or rub, you can create your own distinctive flavour suit your menu.”

Contact Simplot Foodservice or your local distributor for more information.