Lee Lin Chin has joined Australian icons including Sam Kekovich and Richie Benaud as an official ‘lambassador’, with the SBS newsreader starring in Meat and Livestock Australia’s (MLA) annual Australia Day advertising campaign.

In the ad, Chin heads up Operation Boomerang – a project to ensure Australians living abroad return home to enjoy some lamb on Australia Day. It features a number of high profile Australians such as cricketer Mitchell Johnson, Wallabies caption Stephen Moore, a Princess Mary lookalike and chef and restaurateur George Calombaris.

The campaign continues with “You’ll never lamb alone” tagline, which was developed by The Monkeys in 2015.


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