The Foodservice Suppliers Association of Australia (FSAA) has announced a strategic partnership with the country’s largest foodservice tradeshow, Fine Food Australia.

Sissel Rosengren, chairman of the FSAA said “The FSAA is thrilled to align with Australia’s largest trade show. Over recent years the FSAA has shown excellent growth, not only in membership, but in the types of activities we offer such as our networking breakfasts and lunches, management mentoring program and business management scholarship. We see this alliance as providing a platform for further growth and intent to strengthen industry positioning in the eyes of government.”

According to a statement issued by the FSAA, the association has new initiatives planned for 2016 and feels that the partnership – effective from 1 January 2016 – will help it to achieve its goals and targets.

“We see this as a long term relationship that will provide a platform that will benefit the whole foodservice industry,” the statement reads.

David Longman, general manager of Diversified Exhibitions said “We are so excited to enter into this strategic partnership with the FSAA in 2016 … We are confident that FSAA members, and the industry at large, will see great value from the expertise and experience we bring to the table.”

Fine Food Australia is organised by Diversified Communications Australia and will this year be held at Sydney Showground, Sydney Olympic Park, from 20-23 September.

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