Fever-Tree launches new premium cola mixer
Fever-Tree has launched its Cola variant in the Australian market, following the product’s success overseas.
Fever-Tree Cola was launched in Australia in April through an initial roll-out period in selected venues across NSW, Victoria and Queensland. Venues that came on-board for the soft launch included Baxter Inn, Shady Pines and Blacksheep Bar in NSW, Hats & Tatts and Gin Palace in Victoria, and The Gresham and Brooklyn Standard in Queensland.
Acting Asia-Pacific Fever-Tree brand director Andy Gaunt said the company sees a huge opportunity for the product in the Australian market, citing the current premiumisation trend as an indicator.
“Whisky and Cola is the number one mixed drink in Australia, however while the choice of premium whisky is vast, the choice of premium Cola mixer is not there. Customers don’t get a selection to choose from, with just one major player in the market,” said Gaunt.
The release of Fever-Tree Cola marks the brand’s shift to the brown spirit space during the colder months, with a focus on Ginger Beer, Ginger Ale and Soda Water.
Fever-Tree Cola is created using a blend of 11 hand-selected ingredients from nine different locations across the globe, including Argentine lemons, Mexican creole lime, Indonesian ‘korintje’ cassia cinnamon, fresh green ginger from the Ivory Coast and Madagascan vanilla and is absent of stabilisers, artificial sweeteners and preservatives.
The Cola adds to the current range of Fever-Tree mixers available in Australia: Indian Tonic Water, Mediterranean Tonic Water, Naturally Light Tonic Water, Ginger Beer, Ginger Ale, Soda Water and Lemonade.