Local mixer brand Fever-Tree Australia has confirmed it will partner with Remedy Drinks in an evolution of its operating model.
The alliance will see Fever-Tree work alongside the Remedy commercial division to expand brand presence and focus on grocery and on-the-go channels.
“Fever-Tree has established a fantastic platform in Australia and as we look to fuel further growth for Fever-Tree and our customers, the opportunity to evolve our operating model is the logical next step,” says Andy Gaunt, managing director Fever-Tree Australia/New Zealand.
“Remedy has pioneered the development of the better-for-you drinks category in Australia and our brands and values perfectly complement each other as we both make drinks better.”
From 2024, Fever-Tree will commence selling and distributing the Remedy portfolio to liquor customers including on-premise, and there are also ongoing discussions concerning Fever-Tree’s production, which will potentially see bottling taking place at Remedy’s new facility.
The news also coincides with the conclusion of the arrangement between South Trade International and Fever-Tree.
“The opportunity to evolve our operating model is hugely exciting as we look to the next stages of Fever-Tree’s mission, and fuel further growth for Fever-Tree and our customers,” says Gaunt.
“Setting up our own operations is a significant move and investment, and demonstrates the excitement we have for continued growth of Fever-Tree and mixers of all kinds in Australia.”