Intermedia’s landmark market research report Eating Out in Australia is now available. The report shows that Australians spend $45 billion a year eating out – nearly $100 per household per week.
There are 24 million Australians, and they eat out on average of two to three times a week. That’s more than 50 million meals out each week, or 2.5 billion in a year.
The report shows that Australians are eating healthier, and cuisine choices are changing. But they are also getting harder to please, with many operators complaining that customers are becoming more demanding and ruder.
The report is based on the findings of two major surveys conducted in August 2016: a survey of 1,009 eating out venues, and a survey of 1,095 consumers.
It also draws on detailed analysis of industry and Australian Bureau of Statistics data to determine market sizing and structure. This was supplemented with interviews with leading industry figures to better understand the trends suggested by the research.
The venues were asked a range of questions about their challenges and concerns, about what meals and drinks they served and consumer behaviour, and about issues such as staffing, marketing and the use of technology. The consumers were asked a range of questions about eating out – likes and dislikes, frequency, expenditure, etc.
It is the first time such a comprehensive survey of the industry has been conducted. The findings are broken into 10 key trends, based around issues such as staffing, technology, changes in consumer preferences, and marketing issues.
The report is available in two versions – a 40 page State of the Industry summary report for $90 + GST, and a comprehensive 350 page analysis of all responses by user and venue demographics, with extensive cross tabulations, which costs $3,500 + GST, which includes an in-house tailored presentation.