Dimmi rebrands to TheFork
Restaurant bookings platform Dimmi has announced it will now be known as TheFork.
TheFork, which is part of the TripAdvisor portfolio, currently operates in 10 countries across Europe.
“The introduction of our new brand in Australia reflects the success of the business to date and our exciting vision for the future,” says Jared Chapman, managing director.
“We’re committed to helping restaurateurs build their businesses by attracting new customers, digitally managing their diaries and retaining existing clientele.”
TheFork currently features 4,500 restaurants across Australia and has confirmed all Dimmi restaurants are now bookable on the new website.
TripAdvisor purchased Dimmi from founder Stevan Premutico in 2015.