Restaurant reservation platform, Dimmi, and marketing service, MyGuestlist, have partnered up to help foodservice operators convert first-time visitors into loyal patrons.

“One of the biggest challenges for restaurants today is that it’s super expensive to get new customers through the door and then just as hard to get them back again. The big goal here is to help our restaurants stay connected with their customers and in doing so help them boost the top-line.” said Stevan Premutico, CEO and founder of Dimmi.

Previously, business operators had to endure a “messy and time consuming” process  to extract data from Dimmi and enter it into an email marketing system, but the new MyGuestlist partnership means this process can be automated.

They’ll also be able to streamline their marketing activity with automated, professional email and SMS communications; and access a range of marketing products including vouchers, competitions, ticketing and social media integration.

“What’s great about this partnership is that it allows restaurateurs to easily leverage their most valuable asset – their customer database – to proactively drive customer engagement and ultimately attain loyal customers.” said David Waite, CEO of MyGuestlist.

Dimmi was recently acquired by TripAdvisor and has bolstered its offering by securing a number of partnerships in recent years. Last year it teamed up with Qantas Loyalty to offer Frequent Flyer members points for those making reservations online. It also partnered with POS supplier, ImPOS to enable busines owners and their staff to add and update reservations in real time; and in April 2014 struck a deal with Restaurant & Catering Australia to capitalise on the web traffic that generates from international visitors. 


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