Deliveroo has announced Deliveroo Editions, a platform that will enable restaurants to reach customers in cities around the world without needing a high street premise, with the new concept set to launch in Australia later this year.
Deliveroo Editions will bring chefs and restaurateurs to new locations, giving restaurateurs the chance to launch, expand and test innovations with delivery-only offerings.
Using its own technology, Deliveroo can identify specific local cuisines missing in an area, identify customer demand for that missing cuisine and hand-pick restaurant brands that are most likely to appeal to customers in that area.
The roll-out will see Deliveroo provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.
Deliveroo Editions will also mean customers who want access to food from restaurants that have yet to open in their town or city will be able to access their menus cooked by chefs employed and trained by the restaurants themselves.
“Deliveroo Editions makes good on our promise to widen access to the world’s best food. By partnering with some of the top restaurants in the business – from unique independents to high-street favourites – we’re ensuring people have access to incredible food on demand,” said Deliveroo CEO, Will Shu.
“By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.”
The international roll-out comes after trials in the United Kingdom with restaurants, new food start-ups and Michelin-starred restaurateurs. The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.