Australian Pork has announced a new program dubbed Inspired by Australian Pork, which is targeted at the most densely populated sector of the food industry.

Venessa Barnes is spearheading the campaign after conducting 18 months of development. Barnes is working with chefs and staff working within affordable to moderate foodservice venues including chain restaurants and cafes, pubs, clubs, processors, distributors and large caterers.

“We’re really excited to be announcing Inspired by Australian Pork, as it really sums up what we’re trying to achieve,” says Barnes.

“It’s about inspiring people through masterclasses, symposiums, market trials and recipe inspiration. Inspired by Australian Pork is basically anything that builds familiarity with pork to ultimately increase pork sales in these outlets.”

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