Adelaide Hills joins the SouthTrade portfolio
SouthTrade and Adelaide Hills Distillery have signed a partnership agreement which will see SouthTrade take on the sales, marketing and distribution for the South Australian distillery.
Speaking about the deal SouthTrade’s Managing Director told TheShout that the company had been looking to expand its portfolio with a local, craft partner and that he was delighted to have Adelaide Hills on board.
“This is a great, progressive company,” Noble told TheShout. “We wanted to find a local, craft product because of the local trend that is happening at the moment and fortunately for us the stars aligned and Adelaide Hills was exactly the kind of business we were looking for. We are very proud to have them on board.”
He added: “We wanted to expand our gin offering because we’ve got a New Zealand and we’ve got a London Dry gin in the portfolio, but we wanted something that was more localised. When we started to look we met with these guys and we were really impressed with where they were going and this is the kind of partner that we want to be able to grow with.
“The great thing as well is that they are really, really good at making juice and they said themselves that is what they are good at and not so much spreading the word beyond Adelaide and we said we could be a great partner to help them do that. We are absolutely delighted to be partnering with them.
“We have built a strong reputation in the spirits industry and we pride ourselves on being an innovator in the training and drinks education space, which means we only want to work with the best. The addition of the Adelaide Hills Distillery brands bolsters our focus across the gin, aperitif and vermouth category and provides the foundations for ensuring long-term growth across the Adelaide Hills Distillery spirits portfolio.”
As well as the 78 Degrees and Green Ant gins the distillery also produces The Italian Bitter Orange liqueur, Gunnery Australian Spiced rum and Adelaide Hills Vermouth including Dry, Rosé and Rosso.
Noble added: “In the last 12 months, 78 Degrees was voted Best in Class International Gin at the American Distilling Institute awards and the Italian Bitter Orange was voted Best Aperitif at the San Francisco Spirits Awards which already cements their credentials as one of Australia’s leading craft gin brands.”
Tobias Kline, the co-owner of the Adelaide Hills Distillery was equally delighted to be partnering with SouthTrade.
“We are humbled to be joining SouthTrade International’s portfolio of high quality benchmark brands that are recognisable world-wide,” Kline said.
“It is encouraging to know that we are working with a team of industry experts who are at the forefront of delivering unique experiences to both trade partners and consumers alike. We love what SouthTrade International do and look forward to growing the Adelaide Hills Distillery brand with them.”
The partnership came into effect on 1 February and SouthTrade is now looking after the brand for all customers across the country.