Zambrero expands to the US

21 March, 2018 by
Annabelle Cloros

Australian Mexican franchise Zambrero has launched into the US market, opening two stores in Warwick, Rhode Island and Cambridge, Massachusetts.

A 93sqm restaurant in Harvard Square, Cambridge and a 144sqm restaurant with drive-through in Warwick were strategically chosen to trial the offering among a large demographic of customers.

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“As consumer affinity for healthy fast food continues to grow, we saw it as a decisive time to launch and offer a new take,” says Bianca Azzopardi, general manager for Zambrero.

“We have a strong product that delivers on healthy choices and quality ingredients such as black rice infused with spirulina and amaranth seeds. Our meats are slow-cooked for up to 18 hours using the sous-vide method.”

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Zambrero’s Plate 4 Plate initiative will also be utilised in the US, with a meal dontated to someone in need every time a burrito or bowl is purchased.

Image credit: Brian Samuels

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