Valentines Day bookings up 25 percent on 2015: Dimmi
Online restaurant booking platform, Dimmi has released trend data from Valentine’s Day 2016.
The data suggests that overall, bookings were up by 25 percent compared to Valentine's Day 2015, and that reservations were four times higher than the average amount on a regular Sunday. According to Dimmi, Valentine’s Day is the second biggest day on the restaurant calendar, second only to Mother’s Day.
Other key findings include:
- 67 percent of bookings were made by males, more than half of which were made in the week prior to Valentine's Day
- 30 percent of all bookings were made in the 48hrs prior to dining
- A further breakdown shows that 25 percent of all bookings made by males were made in the 48 hours prior to dining, compared with 20 percent for women
In terms of the popularity of particular restaurants, Dimmi’s most sort after venues around the country were: Criniti’s Darling Harbour in NSW, Bazaar Restaurant in QLD, Smith & Daughters in VIC and Brika in WA.
"Valentine's Day is the second biggest day on the dining calendar for Aussie restaurants. We love to spoil our loved ones? by treating them to great food and wine in a range of different venues. From fine dining restaurants to intimate bars and casual neighbourhood gems, nothing is off the cards?. It's these special dining ?moments, in restaurants around the country, that stay with us for a lifetime,?” says Stevan Premutico, CEO and founder of Dimmi. ?
Fellow restaurant booking platform, OpenTable yesterday released statistics on which demographics tended to be the biggest spenders on Valentine's Day.
OpenTable found that of the 10.30 million Australians that planned to dine out for Valentine’s Day, Generation Y led the pack with 83 percent of respondents within the bracket stating that they planned to dine out for the occasion. This was followed by 67 percent of respondents within the Generation X age bracket and 54 percent of those in the Baby Boomer bracket. Click here to read the full article.