Winter doesn’t have to mean a quieter time in your restaurant. Here’s an opportunity to get exposure to millions of Aussie diners and entice them into your restaurant throughout July.
TheFork will be launching its popular dining event, TheFork Festival, from 1 July until 31 July 2021.
When? 1 July – 31 July 2021
What? 50% off the food bill for diners
TheFork Festival is Australia’s biggest dining campaign to help support all restaurants across the country. The initiative provides a huge boost for restaurants, with millions of diners being enticed to eat-out through a 50% discount on their final food bill.
TheFork encourage all Australian restaurants to join the Festival, even if they’re not currently a customer of TheFork or if they’re using an alternative software provider. Restaurants can sign up to TheFork Festival for the duration of the event, getting exposure to millions of diners. They can then stop taking bookings at any time post-festival.
The proof of the Festival’s success is in the numbers. Restaurants participating in previous Festivals have seen:
- 11x more reservations than restaurants that don’t participate
- 4.5x more reservations than the weeks prior to the event
This is also a great opportunity for restaurants to welcome new customers into their venues, with 97% of festival bookings coming from first-time diners. Restaurants then have the opportunity to convert these new customers into loyal diners after their first visit.
Why Participate?
- Attract new customers during and after the Festival
- Attract new guests and turn them into loyal customers
- Increase the number of bookings
- Increased visibility to TheFork’s 1.2m* unique monthly audience and 1m+ diner database
- Benefit from Festival advertising, email, social and PR campaigns
“Winter can often be a challenging time for the hospitality industry and having empty tables is the most expensive element for any restaurant. This is just one of the ways we can incentivise diners to get out to restaurants and provide a much needed increase in business for all Australian restaurants. Through our event we’ll see customers venturing out to support their local restaurant scene and enjoying great food,” says Gary Burrows, Country Manager TheFork Australia.
Want to be part of the action?
TheFork Festival is open to all restaurants around Australia, even if they’re not working with TheFork or if they’re using an alternative software provider.
To join the Festival, click here.
