Landing a golden first impression of the hotel lobby bar is make or break, say leading Hotel Group executives. They are tasked with finessing not only the fit-out, the art, the service, the lighting, the menu and wine list, but setting up ‘the ambiance’.
The right music mix at the right volume (with the right permission) delivers mood-setting spaces.
Head of Music & Curation of streaming and background music service Audalize, Steve Graham says, “Music can make a venue feel comfortable and inviting even if the customer has never been there before or is from out of town.
“Remember that hotel guests are likely to have the night off their normal domestic duties and have the time to relax in your hotel lobby bar – making sure your music doesn’t create listener fatigue should be top of your priorities”.
OneMusic licensee, Dean & Nancy on 22 nestled in A by Adina Sydney, is a Top 10 Honouree for Best International Hotel Bar in this year’s Tales of the Cocktail Spirited Awards – the Oscars of the beverage industry. OneMusic is authorised to issue ‘public performance’ music licences on behalf of copyright owners for the vast majority of commercial music from around the world. Tens of thousands of hospitality venues in Australia hold a OneMusic licence for their music use.
Katia Giurtalis, Global Marketing Officer at TFE Hotels (A by Adina) said, “At Dean & Nancy, music is far more than background ambiance – it’s a vital part of the brand’s storytelling and emotional connection with guests.
“From the moment someone steps into our venue, the curated soundscape sets the tone for moody soul and timeless classics. It complements the design, the cocktails, and the energy of the space, creating a multi-sensory experience that lingers long after the last drink is poured.”
Elevated, yet playful
“Strategically, music also plays a key role in reinforcing Dean & Nancy’s identity as a destination for elevated, yet playful hospitality. It’s a tool for differentiation in a competitive market – one that evokes emotion, encourages dwell time, and drives repeat visitation,” says Giurtalis.
Steve Graham, Audalize, agrees that music should not be set and forget. “Hospitality operators can underestimate just how much work can go into getting the right music in their venue. With a background music service you get real people with a real love for music choosing the soundtrack. These are folks who know how to pick songs that match the story of your business and help connect with customers, not just whatever is charting”.
Music licensing made simple
Almost all popular music heard on TV, radio, and streaming services is protected by copyright law. Copyright laws in Australia exist to protect the rights of copyright owners – to ensure their creative works are appropriately protected and valued. Music licensing provides music creators with a steady stream of revenue so they can continue their creative work.
Some Background Music Suppliers provide the music as well as bundle music licensing into its service so you can focus on running your store without worrying about the legal headache.
