How Goodman Fielder Food Service is helping operators maximise profitability  

Last year, cost-of-living pressures saw a decrease in dollar spend within hospitality venues. Now, as this spend begins to creep up again, customers are looking for unique, high-quality experiences that don’t break the bank. Combined with rising costs and stronger competition, operators are facing a growing need to balance quality with efficiency. 

As Luton Lane Wine Bar Co-Founder Rebecca Grey recently shared with Hospitality, “The biggest challenge for hospitality at the moment is cost and revenue. The best way to win both challenges is efficiency.  

Goodman Fielder Food Service is built around these principles. As one of Australia’s leading food service providers, the company is here for good – offering operators consistently high-quality, cost-effective products, and a commitment to streamlining operations and boosting profitability. 

“With our products gracing 90 per cent of Australian homes, we are woven into the fabric of daily life,” says Goodman Fielder Food Service General Manager Joe D’Andrea. “We bring the same commitment to excellence to the foodservice sector, making us the ideal partner for hospitality professionals. We provide innovative, cost-efficient solutions, while ensuring venues can receive everything, they need from one dependable supplier. We are committed to helping you deliver exceptional experiences while simplifying logistics and streamlining your operations for greater efficiency and success.” 

Good to know 

Goodman Fielder Food Service has a comprehensive range of goods covering oils, flour, rice, bakery fats, artisan breads, pastry, mayonnaise, vinegar, and spreads. However, it’s not just the extensive range of strong brands and products that sets Goodman Fielder Food Service apart; the company’s basket of goods allows operators to choose optimal products combinations, driving real value for food service providers. This commitment to tangible quality is demonstrated in customer demand: Every day, Goodman Fielder Food Service reaches 30,000 customers in hospitality and retail across Australia. 

From farm to fork 

Through its parent company Wilmar Group, Goodman Fielder Food Service brings the power of global sourcing and expertise to your kitchen. With access to Wilmar’s vast network – over 1,000 facilities across 50+ countries – they carefully select and transform premium ingredients into Australia’s most-loved brands. You’ll recognise them instantly: the fresh-baked goodness of Helga’s and Wonder White bread, the creamy richness of Praise mayonnaise, and the perfect tang of Cornwell’s vinegar. But here’s what really matters: they understand what makes good food great. And they’re here to help you create those same quality experiences in your foodservice operation. 

Tailored solutions backed by innovation 

Goodman Fielder Food Service undertakes extensive research and development in centres locally and globally to cater to custom product specifications. Operators can leverage decades of expertise from people at the heart of the business, including commodity buyers and trained chefs who can assist at each step in the process.  

For example, many fish and chip shops in Australia use Canola oil which is not a cost-effective solution for frying. Goodman Fielder’s oil specialist can visit operators to recommend cost effective alternatives that enhance taste and reduce expenses. 

The company is a knowledge powerhouse across a multitude of sectors. It provides sector-specific solutions, whether it be for pubs and clubs, restaurants, cafes, bakeries, or hospitality venues.  

Good to people and the planet 

Consumers are savvy when it comes to social output – they want to deal with companies that are committed to reducing their impact on the environment. Goodman Fielder Food Service takes sustainability and social initiatives seriously. Since 2018, it has donated more than 250,000 loaves of Wonder loaves to Eat Up Australia, helping kids in need across Aussie schools. Further, Goodman Fielder has set a packaging target to use 100 per cent recyclable packaging by 2025 and aims to have 100 per cent sustainable packaging by 2030.  

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Goodman Fielder Food Service brings the scale, expertise, and reliability to provide exceptional food experiences, streamline operations, cut costs, and achieve long term success. 

Download the brochure now to discover how Goodman Fielder Food Service can drive value for your operation.