4FINGERS, a casual dining brand that started Singapore, opened its first Australian store on Bourke Street, Melbourne CBD on 14 June 2017, set to be joined by venues at Westfield Chermside, Brisbane on 22 June 2017, and Albert Street, Brisbane CBD on 7 July 2017.
Since opening four years ago, the brand has opened 18 outlets across Singapore, Malaysia and Indonesia, with the opening of Australia’s three upcoming stores heralding in a new phase of growth for the company.
The 4FINGERS menu features crispy chicken, burgers, rice boxes, and seafood. Based on farm to fork dining, the brand offers free-range chicken that is free of antibiotics and hormones, freshly baked burger buns and kimslaw (kimchi coleslaw) that’s fermented onsite. The Asian-inspired menu also offers preservative-free sauces with no MSG and every piece of chicken is hand painted. The brand also uses renewable resources for its packaging to reduce carbon footprint.
Over the past four years, Steen Puggaard, CEO of 4FINGERS, has taken the business from SGD two million to SGD 30 million in revenue recorded from company-owned stores for the current fiscal year (Forex Rate: SGD 1 – AUD 0.97).
“Apart from great chicken, quality and experience, we are focused on building a strong brand. Our store designs, uniforms and even the kind of music we play reflect that. We are about casual dining, not fast food,” said Puggaard.
4FINGERS also has its sights set on the United States and European markets following the Australian expansion.