Technology is at the forefront of Australia’s establishments generating business value for hospitality venue owners and customers alike. While most establishments have focused their investment on entertainment and customer-facing activities, the opportunities to invest in operational cost-saving technologies such as printing is often overlooked.
Not only is printing required for reception and back office tasks but studies have shown that while digital marketing might be the best way to attract attention, print has a longer imprint on memory and is therefore more likely to stimulate an actual response. So, print definitely has a place in your establishment – but how well are you managing its cost effectiveness?
Quiet, creeping costs
Given how quick and easy it is to use a modern printer, it’s also easy to neglect their costs. When weighed up against your major overheads, what difference does a bit of toner on paper make?
Well, that depends on how much you’re using. But many businesses would be surprised just how frequently they use their printers for basic admin and front-of-house purposes.
Add in the downtime brought about by paper jams and other unexpected inconveniences, servicing and the space required to store it, costs start to add up.
Printing’s not a cost you can eliminate, but it’s certainly one you can better manage.
So, what’s the solution?
Simple: managed print services.
We’re living in the era of big data which provides a wealth of information on how to optimise your business printing.
A print consultant can help you select the right strategy and software to take advantage of this data by providing a detailed breakdown of what your printing costs truly are, and therefore provide options on how you can start to tighten your belt.
Perhaps you’re printing documents such as payslips in colour, or failing to take advantage of double-sided printing – you’ll be able to implement a business-wide print strategy that will reduce costs by simple methods, including automation of vital processes (such as toner replacements) – meaning downtime is virtually eliminated.
Knowing that you need to manage printing costs is the first step – the next step is to talk to a Brother consultant to find the right solution for you. Visit here to get started.