Puma Energy launches new caf concept for its convenience stores
Puma Energy has launched a new caf and convenience store concept this week, with seven 7th Street stores opening around the country on a trial basis.
7th Street cafes, which offer barista-made coffee, fresh baguettes, free W-Fi and phone recharging stations, will appear exclusively at Puma service stations.
Puma Energy Australia general manager Ray Taylor said the move came after consumer research was undertaken to find out why many customers failed to embrace service station convenience outlets.
“Consumers were really visiting service station caf and convenience stores as a last resort, rather than a first port-of-call for a decent meal and good service,” Taylor said.
“7th Street stores were designed for the customer, which means a store layout that’s easy to navigate with clearly labelled portals for food, coffee or service, and other features like free Wi-Fi, phone recharging, and comfortable seating areas.
“Essentially we’ve taken the traditional service station and given it a makeover into something that more closely resembles the products and service you would expect from your friendly, local caf.”
Items on the 7th Street menu include Brubecks salads, the popular YouFoodz range, gourmet chicken wraps and Brazilian coffee beans.
“Where we can, we source fresh food from local Australian suppliers,” Taylor said.
Taylor said 7th Street was a new direction for the company as Puma Energy continued to expand nationally and bring more competition to Australia’s fuel industry.
“We are planning on rolling out 20 7th Street stores around Australia by the end of the year,” Taylor said.