Chef Guillaume Brahimi has been appointed culinary ambassador of Crown Sydney.

The French-born chef has continued his relationship with Crown, which has seen Bistro Guillaume open in Melbourne in 2009 and Perth in 2012.

The chef also launched a Sydney location on George Street in 2016.

“Sydney is my hometown, and I’m so passionate about it, the local food scene and about Sydneysiders,” says Brahimi.

“We have such incredible produce, such an incredible climate – and Crown Sydney is a destination like no other. I’m thrilled to join the team and help promote this great city and the incredible line up of chefs Crown Sydney has assembled to the rest of Australia and to the world.”

The chef will be working with Crown Sydney in an advisory role to promote the newly opened destination and bespoke events, from festivals to tailored experiences.

“We look forward to having him formally join the local Crown Sydney team and play a pivotal role not only promoting our great precinct but helping to promote Sydney to the rest of Australia as a thriving, innovative and incredible food scene,” says Crown Sydney Chief Executive Officer Peter Crinis.

The news comes after Crown Sydney opened to the public in late December, with nine restaurants including Woodcut, a’Mare and Nobu now in operation.