Often forgotten by foodies in lieu of its wine and produce-driven neighbours, Bathurst is proving that the Central Tablelands town is more than just the centre of Australian motor racing, famed for its Mount Panorama-Wahluu circuit.
In a move to encourage visitors to rediscover the charm and richness of regional life, the new Bathurst & Backroads website is championing the region’s thriving hospitality scene – from artisanal food producers and independent restaurants to the town’s breath-taking backroad journeys.
High profile ambassadors Matt Moran and Sunrise presenter Edwina Bartholomew have come on board to advocate for the region.
“As a fourth-generation farmer with deep roots in the region, this part of the world means a lot to me — it’s where I own Moran Family Farm and The Rockley Pub. The pub’s the heart of the town. It’s more than just a place to grab a drink; it’s a meeting spot for locals and a destination for visitors. We’ve got big plans in the works to really revitalise it,” said Moran.
“There’s a real sense of pride out here — in the land, the produce, and the people. Bathurst & Backroads captures that beautifully.”
“I have had a long connection with Bathurst since arriving in the region as a young university student,” said Bartholomew. “It’s been so wonderful to see the region flourish since that time and we are thrilled to be building an accommodation business, Saltash Farm in the beautiful heritage town of Carcoar.”
“I had a brilliant time exploring Bathurst and its backroads with Matt. Now everyone can enjoy the same itineraries and secret stop-overs that make this region so special.”
Bathurst organisation Elevate created the campaign to drive tourism in the area. The website features an interactive map with places to eat, drink, stay, and visit in the region, alongside a range of “story trails” designed to be explored at your own pace.
“Bathurst & Backroads is about celebrating the everyday brilliance of regional life — the passion, persistence and creativity of our communities,” said the Elevate chair Hamish Keith, Chair of Elevate.
“It’s a tribute to the people who make this place so special — from bakers and brewers to farmers, artisans and storytellers. It’s an open invitation for all Australians to discover what we’ve always known: something remarkable lives here.”
Find out more at Bathurst & Backroads.
Laura Box
