With World Whisky Day approaching this weekend, the founder of the event says he's been amazed by the reaction to the event now in its second year.
Twenty-two-year-old Aberdeen University student Blair Bowman says that when he came up with the idea of creating a day to celebrate Scotland's national drink he did not dream it would be so popular.
But when the event takes place this Saturday for the second year more than 100 events are scheduled to be held around the world.
“I’ve been overwhelmed by the response in terms of people’s passion to celebrate our national drink but also by the industry to get onboard and get involved and to grow its reputation," he said.
“I think distilleries are seeing it as a good opportunity to all come together under an independent umbrella group which can be mutually beneficial for everybody. And as they get involved, they’ll be able to influence and decide the direction of how the event should evolve.
“This year we have events in every continent – except Antarctica. That would be great if we could get something happening in Antarctica! Someone tweeted us to say they were coming over to Scotland from Perth in Australia to celebrate World Whisky Day, which is almost difficult to comprehend but it shows how far the name has reached already."
The Hispanic Studies student last year found himself being hailed as one of Scotland's brightest young entrepreneurs as his creation prompted more than 20,000 people to attend one of more than 200 whisky events held in more than 30 countries as far afield as Kuala Lumpur to New Zealand and Alaska to Argentina.
Blair Bowman at the St Malachar Bar at the University of Aberdeen campus in Old Aberdeen.
Since then the idea and the brand have gone from strength to strength and ahead of this year’s event on Saturday. day.
“Last year I was thinking, I must start getting a CV together for when I finish my degree and this year people have been sending me their CVs wanting to come and work for World Whisky Day!” Bowman said.
“I’ve had guys from Hong Kong and Australia getting in touch asking if there are job opportunities. It’s just mad.
“After I finish my studies World Whisky Day is going to be my full-time job. I really believe it has such massive potential that it will be a viable business and I’m so excited about it.
“I’ve been getting recognised a lot more as well, in public but also within the Scotch Whisky industry which is great. I suppose last year I might have been dismissed by some in the business as just some young guy with no clue but now distributors and distilleries are seeing the potential that the event has and they’re keen to be involved.”
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