The InterContinental Hotels Group is tapping into increasing consumer demand for healthier food choices with the launch of a new specially designed room service menu.

The hotel group is planning to roll the new healthy room service concept out in its Crowne Plaza hotels across Australia.

Called Body and Soul the concept was developed by the group in conjunction with Food Group Australia, a nutrition consultancy that services the food and retail business.

Body and Soul had been developed to provide “broader and more informed choices when it comes to dining an staying at Crowne Plaza hotels, the group said.

It will be particularly aimed at frequent travellers who are conscious of maintaining a healthy lifestyle while they are away from home.

The move follows the announcement by the Accor hotel group that it had signed a deal with Olympic swimming champion Ian Thorpe which will see Thorpe’s Thorpedo-branded range of health foods stocked in its hotel mini-bars as part of its continuing strategy to promote healthier dining in its hotels.

Guests of Accor’s hotels will initially be able to select from two products, a spring water and a packaged yellow fin tuna steak product.