Conrad introduces bespoke bar concept

18 February 2008 | by Rosemary Ryan

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Luxury hotel brand Conrad Hotels & Resorts has unveiled a new concept in bars—a bespoke cocktail service, called Conradtini that allows guests to create their very own martini or cocktail.

The concept allows guests to order and mix their cocktails exactly as they wish, without worrying about finding the best combination of their preferred ingredients or “sacrificing their interest in a peach martini because of their aversion to lime juice”, says the company.

Each of Conrad’s hotel and resort will create their own Conradtini menu to reflect the cultural preferences of location and local customs.

Guests are invited to take a seat at the bar and create an individual concoction with as much or as little assistance as desired from Conrad’s own talented mixologists. First they select their base ingredient from the hotel’s own menu highlighting regional flavours, with a choice of Vodkas, Gins, Bourbons/Whiskeys, Rums, Schnapps and Liqueurs, then the choice of a preferred mixer, followed by a variety of garnishes from which to choose, from capers and cucumber to honeydew and snakefruit.

Conrad groups and larger parties will be able to have the option of their personal mixologists while entertaining at their own private table. The tableside mixology service offers guests the opportunity to mix their own cocktails from the bottle, with the same plethora of mixers, flavours and juices available.

Richard Blamey, Senior Vice President Brand Management, Conrad Hotels & Resorts said the company was always looking for ways to “extend our commitment to providing options and personalised luxury experiences for our guests”. “This new bar concept, which we believe is the first of its kind, along with many of our ongoing initiatives, celebrates each guest’s individual preferences,” he said. “We want everyone to feel comfortable ordering their cocktails the way they enjoy them most, rather than for each guest to alter an already-existing menu.”


Tags: bars | cocktails | conrads | hospitality | mixology

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