Metro Hotels is crediting a 70 per cent increase in room reservations to a change in its online distribution technology and marketing services.
The group said it's been able to outperform the industry standard as a result of its shift to Sabre Hospitality Solutions’ SynXis Central Reservations Sydney in November last year.
Metro Hotels Group ecommerce coordinator Carlie Tait said the change enabled the hotel group to "seamlessly connect all channels", including distributing rooms and rates, through the four major global distribution systems as well as hundreds of online travel agents.
Tait said that the system had allowed the hotels to reduce turnaround time for rate loading from more than a week to just one day.
"The enhanced system functionality also allowed it to load a higher volume of information and images for each property, giving the group the ability to capture a wider audience," she said.
"The high level of support, responsiveness and product knowledge we get from Sabre's Australian-based team, as well as the functionality and efficiencies of the system, have made a noticeable impact on our bookings,” she said.
Tait said the largest growth in bookings has been experienced by those properties located in key mining regions such as Perth, Gladstone and Brisbane.