Domino’s Pizza has launched its range of made-to-order fresh pastas, pizzas and dessert to complement their popular existing menu.

Domino’s Pizza Enterprises (Domino’s) CEO, Don Meij said the menu launch, was a direct response to an increased customer need for greater convenience, freshness, choice and value for money.

“Our range uses only the freshest premium quality ingredients including vine-ripened grape tomatoes, fresh baby spinach leaves, chicken breast meat and al dente penne pasta.

“We wanted to create a fresh, premium quality menu range which appeals to customers of all lifestyles, tastes and budgets whilst still offering the regular customer favourites,” said Meij.

The range includes the brand’s first offering of fresh pasta dishes with Chicken Carbonara, Vegie Primavera and Beef Neapolitana all made to order and served hand tossed in a freshly baked puff pastry bowl.

“We are dedicated to product innovation and freshness and have invested more than six months in product development, customer research and product sampling to this range,” said Meij.

He added that it was important that the brand continued to offer its existing menu whilst expanding its product range to offer customers a greater choice.

Domino’s Choc Lava Cake desert has a rich liquid chocolate centre and is baked fresh in store.