Justin North is remarkably calm.
For a man with “two restaurants,
two books, two children and a
café” North is seemingly at ease
with his hectic schedule when I speak to
him on a busy Tuesday morning.
Having been up since 5am to go to the
markets, North sits back in his chef’s uni
form, i-phone in hand and assistants on call.
“Today is probably my longest day,” he
says. “I won’t get to bed till 1am. But some
days I go to bed earlier and others I get up
later, but with two young children it’s very
rare for me to sleep past 6am or 7am.”
North and his wife, Georgia, opened Bé
casse in the Sydney’s inner city suburb of
Surry Hills in 2003 before moving into the
centre of the city to new premises in 2005.
Four years later the Clarence Street
restaurant has recently undergone a slight
facelift, further cementing its position as
a destination restaurant.
Late last year North opened his second
inner city restaurant, Etch by Bécasse, at
the Intercontinental Hotel. Despite the
looming economic recession, North says
Etch is doing well and was lucky it opened
when it did.
“It offers really good value for money,
simple food, not over complicated,” says
North. “Really respecting local produce
and local producers, especially in these
economic tough times, it offers a reason
able price point.”
Etch is doing well for North, but he
maintains, Bécasse “is my baby” leaving
most of the management at Etch to former
Bécasse head chef James Metcalfe.
Restaurants across Australia are bracing
for tough times as people curb their eat
ing out, but North is confident they can
survive. “I’m not worried, but doing what
we do every day is quite challenging, es
pecially with the financial climate. It’s a
good thing in a way as it makes you look
at your business a lot closer.
“People are being more cautious. When
people do spend money, they want a lot
more for it. You need to look at your bot
tom line a lot closer, look at systems and
procedures a lot more. But if you are do
ing a good honest product you will see
your way through it.”
The New Zealand born chef was last year
named SMH Good Food Guide Chef of the
Year for his work, but of all the accolades
this 34-year-old has achieved it is being
named in the top 100 restaurants in the
world in 2007 by London-based Restaurant
Magazine which North is most proud of.
“It was a pretty amazing achievement I
think,” he says modestly.
While some chefs may poo poo awards
and restaurant critics North considers
them an important part of the industry.
“Awards give the industry more expo
sure,” he says. “They also give you some
thing to compare yourself against and to
aspire to,” he says.
North’s affair with food began at the
tender age of 15 when he left his home in
Blenheim for Wellington to start his career
in cooking. As an apprentice, he scooped
about every award available, including, in
1994, the much-coveted New Zealand Ap
prentice Chef of the Year. In 1993, having
been a chef for 18 short months, he pipped
hundreds of others, to attain the title of
Commis Chef of the Nation at the Culi
nary Olympics.
North’s next move was to Sydney to
work at Gekko Restaurant in the Park
Lane hotel. He then joined Liam Tomlin
and Dietmar Sawyere at Brassiere Cassis
as chef de partie. During what was a suc
cessful year for the team, North started
making contacts overseas.
The hard work paid off and North
joined the kitchen of one of Europe’s finest
chefs, Raymond Blanc. At the age of 22
North was made second sous chef and vot
ed employee of the year from a staff of al
most 200 at Blanc’s highly acclaimed Le
Manoir aux Quat' Saisons.
“Raymond helped to take me to anoth
er level,” says North. “I had about three
years with him; it gave me the chance to
understand his philosophy. He is such a ge
nius and a big influence on me.”
Part of the appeal of Blanc’s kitchen for
North was the fresh produce chefs worked
with in the kitchen. For eight months of
each year, the gardens provide the kitchen
at Le Manoir with its daily needs includ
ing more than 70 types of herbs.
North says it was under Blanc that he
learnt the true craft of his trade, learning to
break down ingredients from their original
whole form, such as filleting an ocean trout
or breaking down an entire pig.
North says Blanc’s style was very differ
ent to most chefs because he was self taught,
having started his career as a waiter. “He
was always asking lots of questions. He in
stalled into all of us, tasting and thinking
and when he talked to all of us, he would
be very specific three grains of salt, one
drop of lemon. “He got us to analyse how
we could make it taste better.”
Last year his former master, now a close
friend, came to Australia for the first time.
“We had a lovely week,” says North. “ I
took him to the fish markets, and the fresh
produce markets. I bought him to Bécasse,
but I wasn’t cooking. I sat back, enjoyed
his company and watched how responsive
he was to the food.”
Having studied under a French chef, it
was only natural for North to then go to
France after his time at Le Manoir. North
ended up at the three Michelin starred
Pierre Gagnaire and the Guy Savoy in
Paris, before deciding to head back south
to Australia.
Once back in Sydney, North rejoined
Tomlin as sous chef at Banc Restaurant.
Two years later he left the restaurant to
open Bécasse. Since then life hasn’t slowed
down for North who claims the hardest
lesson throughout all his success has been
learning to balance it all. “Working 18
hours a day, balancing family life, balanc
ing your health. When I was at Bécasse orig
inally I was 125kg and didn’t exercise and I
smoked and nibbled all day.
“But then you look at yourself and make
a decision. The whole stress of not only run
ning a restaurant, but running a kitchen and
finances and every other little thing, learn
ing to balance it all and turn that balancing
into a challenge is important.”
Along with continuing to run two suc
cessful restaurants, and a café, North is
working on ways to encourage more
sustainable farming in Australia, and
earlier this year started holding season
al producer’s lunches at Bécasse.
The lunches act as forums for pro
ducers and industry figures to discuss
issues facing the industry. North’s pas
sion for local and sustainable food
comes from his upbringing in New
Zealand where his parents had a veg
etable garden in the backyard. “Before
dinner dad would dig the carrots and
the potatoes up from the garden. It
seemed normal and now it seems so far
from normal it’s not funny,” he says.
In recent years North says he’s seen a shift
in the industry as issues like climate change,
carbon foot prints and sustainability get
more of a profile. “It’s changed, even
since when I was in Europe. No disre
spect to the people in those restaurants,
but it wasn’t an issue. It was about get
ting the best quality produce you can
get. You didn’t care where you got it
from or if you raped and pillaged the
land. It was about getting quality.”
For North, buying local not only ensure
good quality but also makes better business
sense. “If you buy what’s in season you get
it at the best price and the best quality.
And you are supporting local producers.”
As if he wasn’t busy enough North is
the ambassador for this month’s Hunter
Valley Wine and Food month, during
which he will be guest speaker at the
Hunter Chefs & Co Winter Luncheon.
While North has not worked in the
Hunter, its easy to see his affinity with
the area that boasts not only top qual
ity wine, but also more recently an ar
ray of boutique growers producing
everything from berries to snails.
With so much going on it’s easy to see
why some would claim North to be our
own Gordon Ramsay, ready to fight for
what he is passionate about while slow
ly building a gastronomical empire.
But while he has no immediate plans
to take Ramsay’s path on to television
one thing is certain. Whatever North
has planned next, the food world will
be waiting with baited breath.